Netherlands Tourism Statistics
The most cited Dutch tourism data, compiled and updated by our research team. Free to cite — please link back to this page.
20.3M
International overnight visitors (2024)
Source: NBTC Holland Marketing
53.8M
Total tourist nights
Source: CBS Netherlands
Rijksmuseum (2.7M visits)
Most-visited museum
Source: Museumvereniging
1.5M to Keukenhof
Tulip-season visitors
Source: Keukenhof Annual Report
37,000 km
Cycling network length
Source: Dutch Cycling Embassy
€825 per person
Average tourist spend per trip
Source: NBTC Travel Survey
Germany, UK, Belgium, US, France
Top inbound markets
Source: CBS Border Survey
1,300+
Trains per day to Amsterdam Centraal
Source: NS Operational Data
Key takeaways
- Inbound tourism has fully recovered to pre-pandemic levels, with international overnight stays up 4.2% year-on-year.
- Amsterdam still drives ~30% of total inbound demand, but Rotterdam, Utrecht and Groningen all grew faster in 2024.
- Museums remain the #1 cultural draw — six Dutch museums surpassed 1M annual visitors.
- Cycling tourism is the fastest-growing segment, with rented-bike days up 18% YoY.